At one time, the thought of launching a bottled water business would have been laughable, at best; today, however, bottled water is a $100-billion-dollar industry, that has seen an influx of new startups, all vying for their share of the market. One of the most successful startups in this sector is Waiakea Water; it is a bottled water company that prides themselves on being a purveyor of 100% naturally sourced water. One of the things that help to differentiate Waiakea Inc. from their competitors is the natural filtration process, which occurs well before their water is ever placed on store shelves.
Waiakea bottled water is derived from the Mauna Loa volcano, which is one of the five volcanoes that form the island of Hawaii. Why would Waiakea go to these lengths to source their water? Well, it’s simple, really; it’s the purest water on Earth. The journey of Waiakea bottled water begins when snowmelt passes through several feet of porous volcanic rock; as the water makes its journey, it is infused with electrolytes and minerals, that add multiple health benefits to the water. Once the water is collected, the bottling process begins. Waiakea uses RPET (recycled polyethylene terephthalate) instead of BPA plastic to package their water. Not only is this bottling process more cost-effective, it’s also environmentally friendly; unlike BPA plastics, RPET is degradable, meaning it doesn’t harm wildlife or clutter landfills. In addition, RPET requires less manufacturing time to produce, which reduces production cost, and in turn, lowers the cost charged to consumers.
How successful is Waiakea? Well, the company, currently valued at $10- million dollars, has enjoyed a 170% annual growth rate, since being founded in 2012. So, clearly there is consumer demand for great tasting, naturally sourced water; in fact, Waiakea produces over 100,000 cases of water per year. Waiakea has managed to find a way to improve on an existing product, while also creating consumer demand, and as a result, they have earned their share of the $100-billion-dollar bottled water industry.