Society is changing into something that people would consider contradictory. It is becoming an individualistic society that values connection. It is becoming more social than it is before while it is embracing differences. However, the way it was before was also a contradiction. Everyone was to look the same, talk the same, and even think the same and yet people were more standoffish with one another. One thing that is a sign of the changes that are coming are the business models that are coming forth from the companies. For instance, companies like Fabletics embrace individuality and acceptance while people are forming deeper connections.
One thing that Fabletics does that is different from many other companies is handle its own advertising and marketing campaigns. The campaigns that are brought forth are community based. The marketers of Fabletics market by reaching out and connecting with one another. They take in all of the requests and feedback from the customers so that they will have a better idea on what to offer customers. They also respond to the customers when they have a question. They also involve themselves in the community in different ways. Therefore, the community becomes strong and tight. At the same time, it is welcoming.
Another thing that Fabletics does is advertise in a way that is creative and yet at the same time, accessible. Among the advertising campaigns that Kate Hudson has ran for her brand was an Instagram theme advertising campaign. This has definitely caught the attention of many Instagram users. This has also brought forth a lot of attention from other social media users. One thing that they have seen is that social media users are recognized and welcome. It does make a lot of sense for them to be recognized since Fabletics is primarily online.
One of the best approaches for Fabletics is also going to be one of the best approaches for other companies. Many companies are beginning to utilize social media as a means to connect and build relationships with one another as opposed to just advertising products at the potential customers. After all, customers need to trust and feel connected to the company before they make purchases.