The entertainment industry is pretty much known for sexually harassing ladies. In fact, most of the key positions in the industry are held by men. The saddest thing is that these men continue to use women with an exchange of a better life ahead.
However, some women like Desiree Perez continue to be a beacon of hope for many women. The 47-year-old is considered to be one of the most influential ladies in the industry.
According to Billboard’s 2017 Women in music list, Desiree Perez is a legendary executive who is a head of several marketing departments. In addition, she has helped several male and female figures achieve success and fame in the music industry over the past two decades.
A Look At Her Company, Roc nation
Desiree Perez is a COO of a full-service entertainment company known to manage songwriters, producers and sound engineers in the industry. Currently, the company has signed up common names such as J. Cole, Shakira and Calvin Harris.
The entertainment company continues to grow by the year signing in new artists. In addition, the company is moving into other ventures such as negotiating record and tour deals for their clients.
Why Desiree Perez’s Work is Celebrated
If you mention Jay Z, Desiree Perez’s name comes up as an influential person who has helped Jay Z’s business to expand over the past two decades. The two have worked as associates and Perez is known to have helped Jay Z move from being just an ordinary musician to a business mogul.
On the other hand, Desiree Perez has helped other clients like Rihanna secure a $25-million Samsung collaboration. Desiree Perez has become a key person in the life of Rihanna. That is an example of women in the same industry standing together to support each other.
In addition, Desiree Perez also helped Sprint to close a deal with TIDAL worth $200 million.