NGP VAN: Transforming the Modern Campaign

Grassroots canvassing of the past belonged to college students knocking on doors with clipboards in hand. Presentations were often long-winded at best. Labor intensive and inaccurate results have doomed these traditional efforts.

 

Digital Canvassing is taking hold in a big way. NGP VAN is at the forefront of an exciting new technology borne from a decade’s old, inefficient machine. No longer do campaign managers and fund-raising supervisors need to wait for vital information.

 

NGP VAN spearheaded this transformative approach to labor-intensive canvassing. Political ideologies and convictions from all sides of the political spectrum are now in play. Strategic door knocking has arrived.

 

Churning out voter lists for field supervisors was exhausting and mostly inaccurate. NGP VAN solves this problem by handling huge data sets with targeted information readily available.

 

Field supervision or “Cutting Turf” has always been problematic, time-consuming, and once again lacking accuracy. Distributed Canvassing still in beta is the newest cutting-edge innovation. The technology is changing the way volunteers and supervisors interact in the field.

 

Social Interaction is at the highest levels with NGP Van’s comprehensive set of emailing and social networking tools. Campaigns now have access to “Social Matching”. Anyone registered with an email is matched to over 100 social networks. The software tracks it all.

 

Training, ease of use and affordability are trademarks of NGP VAN. Presidents to dog catchers can find a use for this software

 

NGP VAN has streamlined the process of canvassing. Personalized campaign messaging has greater accuracy and detail. Compliance and top level Social networking tools are core elements.

 

Democratic campaigns across the country have adopted the platform to enhance their message.

 

Constantly changing demographics have forced Political campaigns, Non-profits, and fund-raisers into strategic complexities. NGP VAN has positioned itself as an anchor in the global Digital Canvassing space. Unlimited growth and innovation are on the horizon for this pioneering software company.