JHSF Transforms Brazil’s Real Estate Development Industry

About JHSF

JHSF Participacoes SA is a leading real estate developer in Brazil. Since its inception in 1972, JHSF has contributed significantly towards residential and commercial incorporation, development and administration of shopping centers, luxurious hotels, and international business airport. JHSF currently has over 1000 employees and is recognized for its ability to identify new opportunities in the market. JHSF often focuses on the delivery of sustainable solutions in all its projects while maintaining quality and innovative ideas.

JHSF comprises of four business units namely Shopping Center, Incorporations, Fasano Hotel & Restaurants, and Airport. In April 2007, JHSF, the 42-year-old real estate developer ranked among the highest Corporate Governance segment of the Bovespa. As JHSF scaled globally, it consolidated its presence in capital cities such as Sao Paulo, Manaus, Salvador, and beyond Brazil in Punta Del Este in Uruguay, and Miami and New York in the United States. JHSF has recently launched several projects centered on the development and administration of shopping malls, luxury hotels, and the Catarina Integrated Urban Development. Besides, JHSF would also oversee the Catarina Executive Airport and Catarina Fashion Outlet. That has helped to increase JHSF’s revenue significantly.

JHSF was founded in 1972 by two brothers, Fabio and Jose Roberto Auriemo in partnership with two other partners. Following a split among the shareholders in 1990, Fabio Auriemo took control of the JHSF. Under his leadership, Fabio Auriemo continued a legacy started in 1972 to transform the real estate industry. In 2001, JHSF rose to a new challenge by venturing into shopping malls administration. In fact, JHSF was responsible for the construction and operation of Shopping Mentro Santa Cruz in Sao Paulo.

Two years later, Jose Auriemo, the eldest son of Fabio took over as JHSF’s Chairman and Chief Executive Officer at the age of 27. Jose Auriemo would focus on the luxury and high-income market. Jose Auriemo is an alumnus of the Fundação Armando Álvares Penteado (FAAP) University in Sao Paulo. He joined JHSF in 1993 and worked his way up to the position of the company’s Chaiman and Chief Executive Officer. In fact, Jose Auriemo secured the rights to develop the company’s first shopping destination, the Shopping Santa Cruz in 1998.

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