Lime Crime makeup has a huge following and many loyal brands. Creator of Lime Crime, Doe Deere has a unique and unconventional story for her brand’s success. Her story is truly inspiring, and helps to show that no matter what your story is, you have the power to make your dreams come true, just as Doe Deere did by pursuing her passion for beauty and makeup.
Doe Deere was born and raised in Russia, and moved to America when she was seventeen. She started her entrepreneurial aspirations as a teenager; at thirteen she started a business selling temporary tattoos to friends at school. She lived in New York City and Los Angeles. Her early days as a child were spent dreaming of moving to New York and being a musician, which she eventually did. Her time spent as a musician helped build the foundation of her later business endeavors. She eventually met the man she would marry when they were in a band together. Learn more: https://theweirdstore.net/blogs/the-weird-store/how-doe-deere-became-queen-of-the-unicorns
Lime Crime is known for it’s bright, fun colors, and Doe Deere’s hair is a clear example of her love of color. Her hair has been every shade of the rainbow. She had always loved bright colors, and became frustrated around 2008, as the trend at the time was to have makeup that looked very natural and soft. Doe Deere took this as an opportunity to start her own makeup company that focused on bright colors, and to her surprise, many other women felt similarly, and wanted to purchase her makeup.
Doe Deere uses the makeup her company makes as a way for women to express themselves and to dare to be different without being judged. She went to FIT to study fashion design, and of course fashion and makeup are both ways of self expression. Lime Crime makeup allows women to express themselves in a way that’s unique to them.
After traveling to a new country, pursuing music, and studying fashion, Doe Deere started something completely different. Her makeup line has become incredibly popular, and she has a strong following of loyal customers. Her bright colors that are used in her makeup are easily recognizable. While her story of success is not typical, it serves as inspiration to anyone who dreams big about forging their way in the makeup and beauty industry, as success can truly come from anywhere.