ichael Capiraso is a career marketer who has seen some of the best advantages that come with being deeply adept at the operations of one’s occupation of choice. His story is that of a man who has managed to creatively adapt to the dynamic nature of consumer habits in some of the world’s most challenging industries.
Michael Capiraso has been the chief marketing officer in several agencies contracted to provide professional services in strategic campaign planning and product rollout for some of the biggest consumer brands in the world.
A recent news update from JoggingBuddy has made it public that Michael Capiraso will be joining them to support the team in many projects; he also contributes to the organization as a new shareholder with faith in its future.
JoggingBuddy is an international platform for runners built by runners. The company’s founder has enlisted the advice of like-minded fitness professionals on how to create and monitor supportive communities for runners around the world, motivating each other to stay fit.
Interestingly enough, Michael Capiraso also participates in running events; before joining JogginBuddy, Michael was the New York Road Runners CEO.
While at New York Road Runners, Michael Capiraso led international and charitable athletic events. Among Michael’s many achievements while in the New York Road Runners resume is organizing the New York Marathon, which has traditionally been a high-income earner for the city economy.
Thanks to Michael Capiraso’s marketing strategies, the New York Marathon is one of the largest athletics events, with viewership in the hundreds of millions. This very mission-driven focus from Michel that JoggingBuddy is expecting to use in their expansion plans.
The CEO for JoggingBuddy says Michael Capiraso has the experience to help them inspire people to find friends, keep fit together, and diversify into other areas with great potential.