Yubo is aware that each generation comes with different consumer needs. While millennials prefer products and services that offer accessibility and affordability, boomers prefer those that provide value. Gen Z is becoming the prominent consumers in the market, making it essential for businesses to support their increasing social demands.
Yubo, a social live-streaming platform, truly fits Gen Z because it offers them a channel to celebrate their essence of growth in the internet, mobile phones, and technology era. Since its launch in 2015, more than 60 million Gen Z users have registered on this app. This platform uses the following tactics to support and embrace Gen Z values.
This platform incorporates all identities. Regardless of your geographical location, the app lets you connect with users who have similar values as you. The developers have a responsibility to impart a positive identity to their users.
Acknowledging and Supporting the LGBTQ Community
The LGBTQ community is a group that has always received discrimination in society. Yubo promotes inclusivity by offering 50 pronouns and 35 gender identities in different languages. According to the company’s CEO, the platform wants the whole community to feel included and accepted.
Paying Attention to Racial Justice
This platform also emphasizes the racial discrimination aspect. In response to racial justice, Yubo shares essential information regarding racial justice with its members. The company teams up with activists to host unique racial justice live sessions, and they believe that working together can win the war against racial abuse.
Dealing with the Mental Health Stigma
In addition to affecting your mental health condition, the humiliation related to mental disorders may result in feelings of self-consciousness and shame. Some Gen Z users are dealing with mental health stigma, and thanks to this platform, they have a channel where they are welcome.
Fighting for Change Always
Yubo works round the clock to offer its diverse members a platform that promotes identity acceptance, supports racial and social justice, and supports mental health. The fact that this platform truly meets Gen Z’s demands means that it has a chance to be the next big thing in the industry.